Information rules the world, especially the business world. In this world, you will only make the best business decisions if you have the right information. Getting enough data about your customers, your products, or services. Plus, your competition is very important if you want to remain profitable. Any smart entrepreneur will always be on the lookout for channels through which to collect this information. And also of ways to apply the information. In this case, WiFi marketing plays an important role in increasing our sales.
Wi-Fi has been used in brand marketing strategies even before the smartphone came along, when you had to insert a card into the side of your laptop to get wireless internet. I don’t mean just collecting emails to send out promotions and coupon codes to customers. Public Wi-Fi was one of the first forms of digital signage available. Today it takes on a new role in the digital marketing ecosystem from the point of purchase and buys. Read on to get the knowledge about WiFi marketing solutions and its importance.
Why Wi-Fi Marketing is Important?
With the evolving Wi-Fi market now at its peak. Wi-Fi access points have become the preferred medium for businesses to connect with their customers and increase brand awareness. One of the biggest benefits of offering Wi-Fi at your location is that by properly setting up your home page, you can collect useful data.
Plus, promote your brand, save your advertising budget, and better target niche groups of users with personalized advertising and promotions. For the purpose of encouraging them to interact with your business. Moreover, the captive portal tool plays a vital role in the world of digital marketing.
Why Should Businesses Use Online Marketing
Wi-Fi is the perfect solution if you have a place with an active Wi-Fi network. Plus, you don’t want to spend money on new hardware, as your router is the only device you need. Considering signal strength, Wi-Fi is more reliable than a beacon signal. It also cannot achieve similar accuracy as Wi-Fi networks that cover large areas.
While beacon campaigns can be accurate up to 1 meter. Online marketing is also helpful if you want to make sure customers have Bluetooth. This significantly increases the conversion rates of beacon campaigns.
Important Benefits of Online Marketing Solutions
The data you collect from your customers is priceless and can be used in your marketing to enhance your sales. Here are some benefits of WiFi Marketing Solutions:
Improves Your Sales
The information you collect can be used to segment your customers based on their purchasing behavior. This will help you tailor your marketing communications to each segment. Suppose you have 2 types of customers, A and B. Customer A likes to come in every morning for a latte.
The other, client B, likes to eat with the family on weekends and therefore spends more. You can email customer A with a free coffee when they buy a meal, or buy two to get a free one. For customer B, you could notify them about a new recipe for children or free dessert if they purchased meals over X amount of dollars.
Build Strong Connection with Customers
Wi-Fi access helps customers stay productive and connected in your store. So, they want to stay longer. In fact, up to 62% of companies say that customers spend more time on their premises when Wi-Fi is offered. And if they stay there longer, they will probably encourage their friends and family to spend more time in your business, too.
Customers can be informed of the latest promotions, discounts, bargains in stores. Plus, in the Wi-Fi coverage area, they do not miss the opportunity to buy at low prices. Map tracking and zoning also allow customers to compare and select the best possible products/services. Also, the captive portal tool can be used to collect customer profiles, create customer databases, and automate marketing.
Improve Customer Wi-Fi Experience
To provide an effective online marketing service, take a close look at how your public Wi-Fi is deployed. Many digital marketing services will help you with the overall network implementation. This gives you full control over the customer experience and ensures that logging into your Wi-Fi is seamless and easy.
While registering your email address is not so ridiculous these days. it is important that everything related to the experience works simply, clearly, and correctly. A technology partner knows how to help you get what you need from your customers. While keeping everything clearly on brand is the key to your Wi-Fi marketing success.