The constant rise in the popularity of virtual events indicates that they will continue to grow. Having said that, knowing about the latest trends and technologies in the events industry can help you scale up your online events. This article discusses the latest tech and trends in the event industry that you should consider adopting in your next online event.
AI Matchmaking
AI matchmaking is one of the most revolutionary event technologies. You must have noticed how amazon tracks our behaviours and activities to provide us with the most appropriate product recommendations. AI matchmaking in virtual events works in a similar fashion. It takes into account the preferences and interests of each attendee and provides them with best match recommendations. This helps save the precious time of the participants as they can directly meet the people who share their goals and preferences. It also uses social media and other behavioural aspects of the attendee’s to find the right people they should meet. Moreover, this technology also provides recommendations based on the past events you must have attended.
3D Mapping
It is one of the best event technology trends. 3D mapping technology lets you create or map any venue in 3D to make it look realistic. This technology has contributed a lot in replicating the physical like event experience. 3D mapping is a great way to create an in-person event experience and make your virtual meeting more engaging and interesting.
Face ID Verification
Face recognition technology is a revolutionary security feature for any virtual event. Facial recognition captures the pictures and records the facial features of the attendees. It then uses these pictures to scan the attendee’s faces while checking in to the event. This helps maintain the safety and security of the event and keeps check on any fraudulent activity. It also speeds up the attendee check-in process. This saves the attendees from the hassle of filling in their details at the time of check-in. It also reduced the requirement of manpower and leads to a reduction in the overall costs. It can also help fast track further processes like printing badges or creating a swag bag for each attendee. Once the attendee’s presence gets recorded, the organizers can get the bags ready.
Hybrid Events
Hybrid events have become the latest events industry trend. With the relaxation in covid-19 guidelines, people have started opting for the hybrid model of hosting events. The major advantage of this model is that it bridges the gap between a physical event and a virtual event by seamlessly combining the benefits of both. Moreover, hybrid events allow the organizers to attract people from remote locations and increase event attendance. With hybrid events, you can get the best of both worlds. It further combines the engagement features of a physical event and the global reach of a virtual event to make it an enriching experience for the attendees.
Attendee Footprinting
Attendee footprinting is new event technology. It helps you track the path that an attendee follows for navigating through the virtual event venue. It allows you to track the areas that the attendee found most interesting and vice versa. This technology also helps identify the least and most visited sessions. Based on this information, you can host better events in the future and make a strategy to improve the least visited areas.
Screen Sharing
Screen sharing is an essential feature for the event industry. This is a great way to present slide shows, graphs, charts, quizzes, polls or any other information to the attendees in writing. The screen sharing feature comes in handy while hosting conferences and AGMs. This will make it easier for the attendees to follow the event. Both the organizers and attendees can share the screen of their laptops and mobile devices. Moreover, this technology enhances learning and promotes engagement among the attendees.
Social Media Marketing
Another events industry trend is promoting the event on social media channels. As you post event-specific content on the social media pages, the attendees comment, share and like the post. They even interact with each other. This allows you to track the mentions and comments thereby, helping you evaluate customer satisfaction levels and brand value. It also helps you track the behaviour and activities of your competitors. Moreover, data about the attendee behaviour helps you make adjustments in real-time to improve the experience of your virtual event.
Online Event Solutions
The unique features provided by various virtual event platforms have made it a trend in the events industry. More and more companies are taking the help of online event platforms for organizing their virtual events. These platforms allow you to customize the details of your event as per your choice. They further provide you with the features to boost engagement and networking at your event and provide a real-like experience to your attendees. In addition to this, features like AI matchmaking, 24×7 support and security features make online event solutions a sought-after option for companies to host a virtual event.
Customer Retargeting
Customer retargeting is a great technique to convert the customers and attract them to attend the event. Most of the people who visit the website never return or do not register for the event. Customer retargeting tracks the details of visitors of the website and display ads of the event on the various pages and social media platforms they browse. Therefore, customer retargeting is an integral trend in the events industry.
Gamification of Events
Online games are not just for kids, but they are also a great way to keep adults engaged. With the virtual event platforms providing gamification as an engagement feature, it has become a trend. Moreover, stats suggest that gamified events are more likely to attract more attendees.
Real-time Data Tracking
Another trend in the events industry is tracking the event data in real-time. Hosting events virtually makes it possible to track the event data in real-time. This data can further help you analyze the areas that need improvement. The biggest advantage of this feature is that it allows you to make real-time adjustments in your virtual events.
Final Words
We hope this article helped you learn about the latest trends in the virtual event industry. While the technology and trends keep evolving over time, if you want to host a virtual event soon, you can adapt to these.
