Instagram’s rapid rise to the top of social media has made it one of the most powerful marketing tools in the modern era. More and more businesses are using Instagram, many of which are in the hospitality industry, to connect with their target audience.
We’re going to share some great tips with you on promoting your hotel business on Instagram. If you are a restaurant or hotel manager, then read on.
Instagram is a great way to promote your hotel business
You can’t ignore Instagram’s potential to help you run a successful business. It’s not surprising that many companies are spending a lot of money and time on Instagram marketing strategies. This is especially true when you consider how many people use Instagram.
Instagram is currently used by over a billion people every month. On average, users spend 53 minutes per day on the platform. Instagram’s unique feature is the ability to publish content. Instagram is different from other platforms that emphasize text. Instead, it is all about photos. And we all know that a picture is worth a thousand words.
Instagram offers businesses many features to spice up their posts, connect with their customers in exciting ways, and provide various other features. Video-sharing has become more accessible thanks to new features like IGTV, Live Video, and Stories. Instagram offers many tools for hospitality businesses to use for promotion purposes. What are the best ways to make the most of these features? Continue reading to learn more.
Here are the top tips to promote your hospitality business on Instagram
- Know your target audience
This tip isn’t about how to promote your business but rather about who you should be promoting it. You wouldn’t want the company announced to people who don’t care about what you have to say.
If you have a pub that has a casual atmosphere and offers live music, it is not a good idea to promote it to those who prefer more formal or severe places. You can expect no engagement from backpackers who are on a tight budget. What can you do to make sure that your business is known to those who will be interested?
The solution lies in hashtags. The majority of Instagram users use hashtags to find the information they need. To find out who your target audience is, you can use a hashtag research tool. These tools will give you valuable insights into which hashtags to include in your posts and which ones to avoid.
All posts should be in sync with the brand
Your brand identity is essential before you use Instagram to promote your company. Your brand identity should be clear in your logo and captions. If you haven’t yet figured out your brand identity, we recommend that you do more research before you start posting on Instagram.
If you have already established your brand identity on Instagram, your Instagram posts must be consistent. You can maintain a connection with your target audience and between your posts by including elements from your brand in all of your posts. This will help to build your brand and make it memorable for consumers.
You can’t expect anything to happen if you don’t put effort into making your brand memorable on Instagram. Don’t worry! It doesn’t have to be complicated. Sometimes, you need one filter that works for all of your photos.
Maintain consistency
This point has become a cliché. Surprisingly, despite it being mentioned in hundreds of thousands of articles and blog posts, businesses still don’t take this seriously.
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Consistently posting will lead to a steady increase in followers for your business’ Instagram account. Inconsistency is disruptive and modern consumers don’t like it. Insta has shown that companies who don’t place consistency at the forefront of their marketing strategies have failed, and you won’t be the same.
It is easiest to develop consistency by following a regular posting schedule. You can post twice daily or once per day. Consistent posting aims to set expectations and live up to them. Your real-world services will help you exceed these expectations. Only then can your Instagram marketing efforts pay off.
Share your talents with the world
Although Instagram has made significant improvements to its features, Instagram is still a photo-sharing platform. Upload photos of your business to show your target audience what’s possible.
Upload photos of your best dishes or show off the interiors of your home. You can take pictures of your home with stunning views if you have a camera.
Don’t be discouraged if your smartphone camera isn’t a top-end DSLR. As long as the photos uploaded aren’t blurry, your smartphone camera can do the job. You can also record short interviews with customers and upload them. This will enable your Instagram audience to hear what your customers have said about your business.
Answer questions and comment
Although you may regularly upload high-quality videos and images of your business establishment, it is unlikely that your efforts will be noticed if your followers don’t interact with you.
It would help if you took the time to read all that your customers and prospects say. Then, be prompt in responding. Be grateful if it’s praiseworthy of your efforts. If the comment is critical, be grateful and promise to improve. It’s vital to respond clearly to any question, so there are no more questions.
Your followers will be very attentive to how you interact with other people on social media. They will quickly become disenchanted with your business if they see you don’t answer questions or show gratitude when people praise you.
Value
You would be making a mistake when you focus all of your posts on a hotel if it’s located in a beautiful area with lots to see. You can share unique information about these places with your followers every once.
Your business will stand out among the rest by adding value through informative videos. This will communicate a key message to your customers: you’re not just a business looking to make money but also a business that cares about serving its customers.
Get in touch to travel vloggers
Today, travel vlogging is enormous, and many travel bloggers have millions of followers on social media. Do not hesitate to contact them to ask them to visit your company and create a video.
These vloggers receive free services from restaurants and hotels, and they then create and publish a detailed videos about themselves. This route can help your business get noticed by an audience that may not know it, as a well-respected travel blogger would have a large following.
