For individuals trying to build a personal brand, a well-structured, strategic website is a critical part of your success.
For many individuals entering into the personal branding business world, they aren’t sure what their voice is. Whether you’re looking to be an expert in mental health, an Excel consultant, or you’re an athlete looking to expand your brand, how you’re portrayed online is critical to accomplishing your goals. Here are some tips you can use when creating your voice:
Once you have your voice, it’s important to know who you’re trying to communicate with. If your a mental health professional, your audience is probably patients. If you’re a movie star, your audience is probably people who like your movie type and may purchase your product. Here are some ways you can figure out who your audience is:
Why are you building a personal brand website? For example, if you have a mental health treatment company and want to get patients, you should be adding the services you offer, the conditions you treat, and the treatment styles you incorporate. Here is a simple few steps you can follow:
When you build out your personal brand website, it’s important to know that you have at least two main audiences: Your target audience and Google.
The content on your site needs to attract your target audience. This means that you have to write about what your audience cares about AND also write in a way they can relate to you. It’s important not to focus too much on writing for Google, but prioritize your audience first.
While your target audience is most important, Google trails only slightly behind. It’s important that your writing style can be read by Google so that it can be indexed and ranked in Google’s search engines. If you don’t do this, all your hard work will be in vain. You can say the same for other mediums you choose to participate on, like Instagram and Facebook.
No matter what type of personal brand you’re creating, monetizing your voice is an important part of building a personal brand. If you’re an athlete, why not sell your own merchandise or figure out a way to kickstart your life after sports? Here are some ideas to monetize your voice:
Building a personal brand website is a fun process that can do big things to help get your name out and to help you monetize your name. I hope this article on 5 Tips to Build a Great Personal Brand Website was helpful to you. Best of luck!
Anthony Bart is President of BartX, TherapistX, and TherapyByPro, internet marketing companies that help mental health professionals and other service-based businesses grow.
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