We all perceive the world differently. Everyone’s love for stories and content reflects something bigger: We’re all creators deep down. So, you might be a marketer or just sharing your ideas; you’re probably here because you get the essence of content making. We’re creators, too, writing this blog.
We all know there’s a growing demand for content. This means there is a lot of competition for attention. So, how do you stand out as a creator and storyteller? You have to use video streaming platforms dashingly.
That means being seen as a leader in grabbing viewers’ attention. You also have to work hard to keep your audience hooked. But first, you’ve got to know your options and what they mean for your content’s future. So, let’s dive into this blog.
You’ve probably heard of streaming platforms for watching movies online. Ever Netflixed and chilled? Streaming platforms are basically online sources for TV shows and movies. They also offer other incredible stuff you can watch whenever you want. In simple terms, a streaming service is like a digital entertainment platform.
Before streaming, we mostly had cable and satellite TV, where you couldn’t choose what to watch when you wanted. Then there was downloading, where you had to wait a long time for videos to download onto your computer.
But with streaming, you can watch videos instantly in your web browser without having to save them on your computer. Instead of downloading everything at once, streaming brings videos to you in small pieces, like a river flowing into your browser.
The main goal is to figure out what makes your platform unique. Sure, you could focus on entertainment shows, comedy specials, and documentaries. It gets especially important as you’re getting ready to create your own streaming service. This is your complete guide to making one:
But why try something different? Offering original content and specific features could set your platform apart. It is better to focus on a specific niche and excel in that. Here are three popular categories right now:
Documentary: While sitcoms dominate the entertainment segment, there’s still a demand for quality documentaries. Developing a platform that highlights the best documentary content is a promising idea.
New players pop up all the time in the crowded world of streaming. Sadly, many of them don’t make it. Quibi was once a promising platform for short videos. It couldn’t survive the fierce competition during the pandemic. Now, it’s closing down after just six months.
To succeed, don’t try to appeal to all. Instead, concentrate on a specific group of users. Define your target audience early on and work hard to win them over. Research the market and figure out what your audience needs. Now, you’ll be better equipped to meet their needs and stand out in the live streaming platform market.
When it comes to streaming video platforms, what you show is crucial. There are two types of content you can use. You get permission to use (licensed content) and stuff you make yourself (self-created content). You can make your own stuff to live stream free. This is like creating your own special content that nobody else has.
Original shows and movies are a big hit for streaming services. Netflix, for instance, has made a whopping 447 of their own shows! So, get creative and make your mark with your own awesome content.
Ensure your platform earns you money by choosing the right way to make cash. Here are the options:
To make your dream streaming platform a reality, you need to meet certain requirements. Here’s a checklist to guide you:
You’ll need a secure space to store all your content. Cloud hosting is recommended because:
To handle future growth in traffic, consider integrating a content delivery network (CDN). This network will distribute videos to subscribers efficiently through a server network.
Because you’ll be dealing with licensed content and user data, security is crucial. Here are some key points to ensure data security:
Offering multiple payment gateways gives your subscribers flexibility. Choose popular payment methods to accommodate a wide range of users.
Even if you have done thorough research, filled every gap, and secured top-notch content for streaming, you won’t truly know if your platform is great until real users try it out. Here are the essential and optional features to include for live streaming platforms:
Developing video streaming software can be complex and requires hard work and creativity. At OnTheFly, they are ready to assist you in bringing your dream video streaming service to life.
Even if you only have a basic idea for your platform, they will guide you through the process of turning it into a fully functional product for offering live streaming services.
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