How to Start a Franchise in 2023

Have you considered starting your own business but feel overwhelmed by the idea of building a brand from scratch? If so, then franchising might be the opportunity you’ve been searching for! A franchise is a business model that offers entrepreneurs the opportunity to own and operate their business while benefiting from the support, systems, and established brand of a larger company. Owning a franchise is a remarkable opportunity for entrepreneurs seeking the flexibility, financial growth, and personal fulfillment that come with building a rewarding business. If you’re interested in exploring a franchise opportunity, here are a few essential steps to help you get started.

Identify Your Interests and Establish Your Goals

One of the first steps while starting a franchise is identifying your personal interests and goals. Take into consideration your passions, skills, and experiences to determine which industries and franchise opportunities are the right fit for you. While your goals may differ, most entrepreneurs want to: 

• Achieve Financial Independence: Many entrepreneurs start their own businesses with the goal of achieving financial independence. By owning a successful business, you can earn a steady income and build wealth over time.
• Find Flexibility: Having more control over their schedule and having a work-life balance is a common goal shared by most entrepreneurs. By having your own business, you can often set your own hours and work from anywhere.
• Achieve Personal Growth: Owning a business can also provide opportunities for personal and professional growth. Through business ownership, you can learn new skills, take on new challenges, and gain confidence in yourself as you navigate this new and exciting opportunity.
• Make a Difference: Many entrepreneurs look for the personal fulfillment that comes with making a difference in the lives of others and serving their communities. By owning a business, you can help create jobs, support local causes, and be engaged in your community.

Research Franchise Opportunities

Once you’ve established your goals and interests, you’ll need to do your due diligence and research franchise opportunities that align with market demand. Analyzing market trends and consumer demand can help you identify opportunities for growth and profitability. By choosing a franchise that aligns with both your interests and market demand, you can increase your chances of success as a franchise owner.  

Once you’ve done all the research, you can start the ball rolling by contacting the franchisor you’re interested in. Typically, the franchisor will reach out to you and schedule a meeting. They will discuss extensively the business concept and how to start a franchise, as well as what they can offer you in terms of training, admin support, supplies, and marketing. You will also know which areas you can conduct the business since most franchises have designated areas of operation. You can also ask questions and see if the franchise they’re offering is truly a good fit. 

For those looking to start a franchise business with high demand and low entry barriers, a home inspection franchise is a promising opportunity. Unlike other industries that require specific experience or qualifications, a home inspection business can be started by virtually anyone, especially if they join a reputable franchise with business, marketing, and training support, like WIN Home Inspection. Additionally, the demand for home inspection services is consistent, given the crucial role it plays in real estate transactions. A survey by Porch found that nearly nine out of ten homebuyers used an inspector when purchasing their properties, demonstrating the high demand for home inspection services.

Speak with Current Franchisees

Take advantage of any opportunity to speak with current franchisees so you can gain valuable insight into the franchise’s operations, challenges, and potential profitability. Don’t be afraid to ask about their experience with the franchisor, specifically about the kind of support and training they received. Discuss any unexpected costs or fees they encountered when starting their franchise as well as their approach to marketing and advertising. Ask them how the franchisor has responded to changing market conditions or industry trends and what ongoing support they provide to help them adapt their business. These conversations will help you gauge the quality of the franchise opportunity and make a more informed decision about your potential investment.

Secure Financing

To start a franchise, you will need to invest a significant amount of money up front to cover the franchise fee, equipment, insurance premiums, and other expenses. Few franchise opportunities including home inspection require no storefront or inventory, which can help to reduce your startup costs significantly, making it a great fit for entrepreneurs. According to Entrepreneur’s 2023 Franchise 500 list, the average initial investment for a home inspection franchise is $36,000 to $108,000, with WIN Home Inspection having the lowest start-up cost and the largest support team. It’s important to keep in mind that there may be additional costs to consider, such as ongoing royalty fees and marketing fees.

To obtain financing to start your franchise, you may be able to apply for bank loans or Small Business Administration (SBA) loans. By researching specific franchises and speaking with franchise representatives, you can gain a better understanding of the investment requirements, costs, and fees.

Evaluate the Franchise Disclosure Document (FDD)

The franchise disclosure document (FDD) is a legal document that outlines the terms and conditions of becoming part of the franchise. Review the FDD carefully to understand the fees, royalties, obligations, and restrictions associated with the franchise.

Sign the Franchise Agreement

Different from the franchise disclosure document, the franchise agreement is a legal contract that outlines the rights and obligations of the franchisor and franchisee. Review the agreement carefully and seek legal advice, if necessary, before signing. After signing the franchise agreement, the franchisor may provide training and support to help you launch and operate your business. The time it takes from signing the agreement to launching your business can vary greatly depending on the franchise’s system and your own readiness. As a new franchisee, you’ll be expected to follow the franchisor’s established systems, procedures, and brand to ensure consistency across all franchise locations. This can include everything from customer service to marketing strategies. While this may sound restricting, it’s part of the beauty of being a franchise owner with an established and reputable company!

Complete Necessary Training (If applicable)

Franchisors may offer various levels of training to help franchisees learn the ins and outs of their business. The type of training provided can depend on the franchise and the industry. Training can include business operations, marketing strategies, customer service, and more. It’s important to take advantage of any training opportunities provided to ensure you’re prepared to operate your franchise successfully. 

Obtain Required Licenses, Permits, and Insurance

Owning a franchise may require you to obtain various licenses and permits depending on the industry you’re involved in and where your franchise is located. These may include business licenses, permits for signage or outdoor seating, health and safety permits, and more. In most cases, you’ll also have to obtain insurance for your business and employees.

Launch Your Business

Once you’ve secured financing, signed the franchise agreement, completed the necessary training, and obtained any required licenses and permits, it’s time to launch your franchise business! To be successful as a new franchise owner, you should:

1. Establish a routine: Create a schedule and set regular working hours for yourself and your business. Sticking to a routine can help you maintain productivity and work-life balance.
2. Develop a marketing plan: To promote your franchise business, develop a comprehensive marketing plan that utilizes social media, local advertising, and networking opportunities. These channels can help you reach potential customers and help you build the brand in your community.
3. Stay connected: Attend franchise conferences, participate in online forums, and communicate regularly with others in the franchise network. Networking with other franchisees and staying connected with the franchisor is important for sharing best practices and staying up to date on industry trends.

Investing in a franchise can be an exciting opportunity for aspiring entrepreneurs. By following these steps and choosing the right franchise, you can build a successful business while benefiting from the support and resources of an established brand.