We can talk sports, on-field real action; off the field, the drama it creates during the playoffs; and then, endless debates over who is the GOAT. Now, for millions of us, Bleacher Report has always been that all-in-one place for anything sports, but guess what?
What if we told you that your personal information might have been shared without your knowledge? That’s exactly what the Bleacher Report VPPA settlement is about.
VPPA stands for Video Privacy Protection Act. It’s a law designed to protect your private video rental information. You’re probably wondering right about now, “Bleacher Report isn’t a video rental store.”
You’re correct. But the law doesn’t read that way. In this instance, Bleacher Report falls under the definition of a “video tape service provider” because of the video it hosts.
The lawsuit argues that Bleacher Report shared users’ personal information with Facebook without receiving explicit consent. In this case, the information could include all sorts of details: what videos you watched, how long you watched them, and even your email address. That’s a massive invasion of privacy. It’s kind of like sharing your Netflix watch history with the whole office. I wouldn’t say it is exactly comfortable.
If you owned a Bleacher Report account any time between January 25, 2021, and May 21, 2024, you become part of the class action lawsuit. All this means is you could qualify to receive an award from the settlement fund.
The settlement total is $4.8 million. Sounds like a huge amount, but realize it’s going to be shared by potentially millions of people. In that situation, the individual pay-outs will seem more like pocket change than any kind of life-altering money.
The decision to make a claim is entirely yours. If you believe your privacy to have been breached and would like to be part of the redress, then the claims process is yours for the taking. Really, it’s such a tiny step that could turn out to be a very insignificant reward.
Let’s be realistic here, though: August 23, 2024, is the deadline to make your claim. Don’t get left behind!
The Bleacher Report VPPA Settlement on the Bleacher Report should underline one important point: companies owe us protection in every sense of the word and when it comes to handling our personal information. While this settlement won’t change the world of VPPA cases, it will set an example.
Also, it is a wake-up call for all of us. We should be all the more aware of the information we give online and who receives it. It is high time we think a lot more privacy-conscious type of mindset.
The place where technology and privacy law meet is murky. The VPPA became law back in 1988, well before the digital age. This raises the question of how it can apply to modern platforms like Bleacher Report.
Attorneys view the case as creating precedence for similar platforms in handling their users’ data. The stringent regulations and transparency of companies would, therefore, increase.
While this legal lag unravels, in the meantime, there are still a few things you can do to protect your data:
We live in the ‘Information Age.’ Our digital footprints are being perennially traced, analyzed, and leveraged for various purposes. While this has ushered in an unparalleled state of convenience and personalized experience, it has also brought forth some serious privacy concerns. The Bleacher Report VPPA settlement indeed is a stark reminder of risks resulting from sharing personal data.
The Bleacher Report VPPA Settlement is a real landmark kind of case; it stands to maybe have some modest benefit to the regular everyday person, but it’s important fundamentally because it reaffirms critical protections surrounding our personal information.
Empower yourself in the digital age by understanding what is going on and the kinds of protective measures you can take with your information. After all, knowledge is power.
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